Job Posting: Sponsorship & Brand Partnerships Manager

Title: Sponsorship & Brand Partnerships Manager

Location: Toronto, ON (Hybrid)

Reports to: President, Canadian Country Music Association (CCMA)

Type: Full-time, Permanent

Who We’re Looking For

You’re a relationship builder and deal-maker with a strong business sense and a creative spark. You’re energized by finding win–win solutions — driving revenue growth while building authentic partnerships that amplify artists, brands, and fans alike. You thrive in a fast-paced environment, are comfortable both pitching at the executive level and working alongside a production team onsite, and take pride in following through from the first conversation to post-event success.

The Role

The Sponsorship & Brand Partnerships Manager plays a pivotal role in developing, closing, and nurturing partnerships that drive both revenue and visibility for the CCMA.

This position blends strategy, creativity, and execution identifying new opportunities, crafting tailored proposals, negotiating deals, and ensuring exceptional delivery across our national programs and live events.

What You’ll Do

Sponsorship Sales & Development

• Identify, negotiate, and close high-value sponsorship and brand partnership opportunities aligned with CCMA’s mission and goals.

• Lead renewals and upsells with existing partners through exceptional service, innovative ideas, and consistent results.

• Manage a dynamic sponsorship pipeline using CRM tools to forecast, track, and report on revenue performance.

• Develop compelling proposals, pitch decks, and recap reports that tell the story of the CCMA’s reach, impact, and audience connection.

Partnership Strategy & Execution

• Collaborate cross-functionally to bring sponsor programs to life across Country Music Week and other CCMA initiatives.

• Ensure all partner deliverables are executed seamlessly, on time, and on brand.

• Oversee activation and relationship management onsite during events, ensuring an exceptional experience for partners and fans.

• Provide post-event reporting and analytics to demonstrate ROI and strengthen long-term relationships.

Collaboration & Communication

• Work closely with marketing, events, and creative teams to amplify sponsorship stories across digital, social, and live platforms.

• Represent the CCMA with professionalism, enthusiasm, and integrity at meetings, industry events, and showcases.

• Contribute to the development of annual sponsorship strategies, rate cards, and partnership frameworks that support ongoing growth.

What You’ll Bring

• 7+ years of experience in sponsorship sales, brand partnerships, or business development (music, entertainment, sports, or live events preferred).

• Proven success in identifying, negotiating, and closing complex partnership deals.

• Strong presentation, communication, and relationship-building skills confident with executives and comfortable with creatives.

• A balance of strategic thinking and hands-on execution you can build the pitch, lead the meeting, and deliver the activation.

• Exceptional organizational skills and attention to detail in a fast-paced environment.

• Proficiency with Google Workspace, Microsoft Office, and CRM tools (Salesforce, HubSpot, or equivalent).

• A love for live music, culture, and collaboration.

Personal Attributes

• Motivated self-starter with a proactive, solutions-oriented mindset.

• Creative thinker with the ability to turn ideas into measurable results.

• Confident communicator who builds trust quickly and maintains strong relationships.

• Flexible and adaptable, able to navigate changing priorities with grace.

• Integrity-driven, team-oriented, and passionate about community impact.

Why Join Us

At the CCMA, you’ll be part of a passionate team shaping the future of Canadian country music. We value creativity, inclusivity, and collaboration — and we work closely with artists, partners, and fans to create experiences that matter.

You’ll have the opportunity to build partnerships that drive impact, elevate Canadian talent, and contribute to one of Canada’s most recognized cultural brands.

Diversity, Equity & Inclusion

Diversity, equity, and inclusion are integral to who we are and how we work. The CCMA is committed to creating an inclusive workplace where different perspectives are valued and everyone feels empowered to contribute.

We encourage applications from all qualified candidates, including women, men, non-binary individuals, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), and members of the 2slgbtqia+ community.

If you require accommodation during the application or interview process, please let us know — we’ll be happy to assist.

How to Apply

To apply, please send your resume and a brief cover letter outlining your relevant experience to hiring@ccma.org, with “Sponsorship & Brand Partnerships Manager” in the subject line.

We thank all applicants for their interest, however only those selected for an interview will be contacted.